Nofollow and Dofollow are the two most commonly spoken terms in the field of search engine optimization (SEO). Any blogger or webmaster who desires to promote his portal on the web, understand the importance of SEO. To increase your site’s search engine ranking, you should get your basics related to Nofollow and Dofollow cleared. Moreover, you should also learn where and how to use the Nofollow tag attribute.
In case you are not technically sound, then it will be good to hire someone who knows everything about this process. You can also opt for HTML to WordPress conversion, as it allows users to carry out any sort of modification. In this article, you will read about how to add Nofollow to any link and how to use the Nofollow & Dofollow tag. There’s the biggest misconception is that Dofollow link are bad but on the contrary these links are great. It helps in improving your site trust score.
Why do you need to add Nofollow Tag to any link?
One of the basic rules of SEO is to give more importance to essential posts by keeping them in Dofollow and put all the other links as Nofollow. So now the question arises is that what is Dofollow?
These Dofollow links are those which the user wants Google to follow from the page and the Nofollow are those that should not be followed by the Google’s search engine bot. By default, the WordPress CMS adds Dofollow attribute whenever the user adds any link. Now, when you are linking to any site, all you need to do is to Nofollow link attribute.
Moreover, when you are linking to products, make sure you use the Nofollow tag attributes. A few years back, Google mentioned that they have started ignoring Nofollow tags but SEO experts still believe that it’s good practice to use the Nofollow link for domains when it’s not a quality source. In addition to this, many search engine bots start following Nofollow links, but they don’t use such links for ranking.
How to add Nofollow Attributes to a link?
Well, the link will look like this:
Now to make it Nofollow, you just have added an attribute Nofollow to the link
If you are a regular WP blogger, then you can go to Edit HTML mode and add rel=” Nofollow” in front of the links to make them Nofollow. Along with that, there are several plugins available in the WordPress directory that will do this task on your behalf. Their plugins will also help you in making all the external links as Nofollow. You should not be afraid of passing link juice to any reliable source.
In case you have lots of outbound links on a single page, then it’s recommended to put at least those links on Nofollow that doesn’t add any value to the search engine. Make sure you have a skilled developer by side while carrying out these tweakings because if any step goes wrong the whole site will stop functioning.